Content is not King
Name
history_communications.pdf
Size
121.1 KB
Format
Adobe PDF
Checksum (MD5)
46804fda0d129737b3add95ede657bb4
Author(s)
Odlyzko, Andrew
Date Issued
2000
Abstract
The Internet is widely regarded as primarily a content delivery system. Yet historically, connectivity
has mattered much more than content. Even on the Internet, content is not as important as is often
claimed, since it is email that is still the true ?killer app.?
The primacy of connectivity over content explains phenomena that have baffled wireless industry
observers, such as the enthusiastic embrace of SMS (Short Message System) and the tepid reception
of WAP (Wireless Application Protocol). Combined with statistics showing low cell phone usage, this
also suggests that the 3G systems that are about to be introduced will serve primarily to stimulate more
voice usage, not to provide Internet access.
For the wired Internet, the secondary role of content will likely mean that the dangers of balkaniza-tion
are smaller than is often feared. Further, symmetrical links to the house are likely to be in greater
demand than is usually realized. The huge sums being invested by carriers in content are misdirected.
Subjects
internet
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