Is deep learning a game changer for marketing analytics?
Name
Urban-et-al_MG_2019-Deep-Learning-SMR.pdf
Description
Accepted version
Size
266.87 KB
Format
Adobe PDF
Checksum (MD5)
917a236748d9444dd10f839e519f0346
Author(s)
Urban, Glen L
Timoshenko, Artem
Dhillon, Paramveer S.
Hauser, John R
Date Issued
November 2019
Journal
MIT Sloan Management Review
Publisher
Massachusetts Institute of Technology
Citation
Urban, Glen et al. "Is Deep Learning a Game Changer for Marketing Analytics?" MIT Sloan Management Review 61, 2 (November 2019): 71-76.
Version
Author's final manuscript
Abstract
Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains?
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
Persistent DSpace Link
DOI of Published Version
https://sloanreview.mit.edu/article/is-deep-learning-a-game-changer-for-marketing-analytics/
