Pre-test market evaluation of new packaged goods : a model and measurement methodology

Name

SWP-0834-02982670.pdf

Size

3.56 MB

Format

Adobe PDF

Checksum (MD5)

e96a70351cf652cb328f51b1613f9735

Date Issued

1977

Publisher

MIT Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 834-76.

Description

Bibliography: leaves 67-72.

Persistent DSpace Link