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Pre-test market evaluation of new packaged goods : a model and measurement methodology

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SWP-0834-02982670.pdf

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e96a70351cf652cb328f51b1613f9735

Date Issued
1977
Publisher
MIT Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 834-76.
Description
Bibliography: leaves 67-72.
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