The future of retail
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1263244614-MIT.pdf
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560.2 KB
Format
Adobe PDF
Checksum (MD5)
7e5a8ff7eae1e8dd66b999c32d1fcc1c
Author(s)
Foncillas, Blanca
(Lepach Foncillas)
Advisor(s)
Tony Hu.
Date Issued
2020
Publisher
Massachusetts Institute of Technology
Abstract
The retail environment in the United States has passed through several massive changes since the 1880's. From its beginnings, retail has connected buyers to suppliers; even today, that basic premise has not changed. This paper will walk through the various eras of retail highlighting innovations and trends that have carried forward to the present. It will analyze how retailers have survived or failed, and discuss the potential opportunities and disruptions currently occurring in the retail sector. We will discuss the effect of the world pandemic on businesses in the United States, asking questions such as: what gaps the pandemic has exposed in the industry and which retailers will be the ones to survive the pandemic. Finally, we will look at projections and trends for the next five to ten years in the future of retail. We will take a deep dive into new technologies, tools and business models that are helping retailers achieve growth and success. We will look at the winners and losers, the change in consumer buying behavior, and the types of disruptions, innovations and changes we expect in the future. The aim of this paper is to provide basic guidelines for retailers to plan for likely trends in the future; to showcase retailers that are successful and retailers that are failing; and to uncover new technologies, processes and tools used today to prepare for the rapid changes that will come in the future.
Description
Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, May, 2020
Cataloged from the official version of thesis.
Includes bibliographical references (pages 48-53).
Subjects
Integrated Design and Management Program.
Engineering and Management Program.
System Design and Management Program.
MIT Department
Massachusetts Institute of Technology. Integrated Design and Management Program
Massachusetts Institute of Technology. Engineering and Management Program
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MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.
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