Decentralization, Blockchain, Artificial Intelligence (AI): Challenges and Opportunities
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J of Product Innov Manag - 2025 - Hui - Decentralization Blockchain Artificial Intelligence AI Challenges and.pdf
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271.34 KB
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Author(s)
Hui, Xiang
Tucker, Catherine
Date Issued
July 22, 2025
Journal
Journal of Product Innovation Management
Publisher
Wiley
Citation
Hui, X., and C. Tucker. 2025. “ Decentralization, Blockchain, Artificial Intelligence (AI): Challenges and Opportunities.” Journal of Product Innovation Management 42, no. 5: 947–957.
Version
Final published version
Abstract
New technologies like blockchain allow firms to decentralize core functions, forcing managers to reconsider the trade-off be-tween closed, proprietary control and open strategies that involve external contributors. While proponents often advocate forfull decentralization, we argue this view overlooks important economic trade-offs. We propose that the better strategy is selectivedecentralization: a disciplined approach to choosing where to centralize for efficiency and where to decentralize for innovation.We propose a three-level framework—Infrastructure, Decision-Making, and Operational Control—to guide this choice, helpingmanagers analyze the specific costs and benefits at each layer. We apply this framework to the strategic adoption of ArtificialIntelligence (AI), where the technology's powerful pull toward centralization provides a stark test case. Our analysis shows thatan “open source AI” strategy—decentralizing operations to foster innovation while keeping infrastructure centralized for effi-ciency—is more pragmatic than full decentralization. Selective decentralization therefore emerges as a key managerial capabilityfor capturing blockchain's benefits without sacrificing scale efficiencies.
MIT Department
Sloan School of Management
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Creative Commons Attribution
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DOI of Published Version
https://doi.org/10.1111/jpim.12800
