Sprint Corporation’s New Normal: Achieving Speed to Market in a Highly Competitive Marketplace
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MIT_CISRwp401_Sprint_WixomKohli.pdf
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2.66 MB
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Adobe PDF
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Author(s)
Wixom, Barbara H.
Kohli, Rajiv
Date Issued
April 3, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Rajiv Kohli. “Sprint Corporation’s New Normal: Achieving Speed to Market in a Highly Competitive Marketplace.” Working paper 401, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2015. https://dspace.mit.edu/handle/1721.1/175381.
Series/Report no.
MIT Sloan School of Management Working Paper 5212-15
CISR Working Paper 401
Abstract
Beginning 2013, amidst great competitive pressures, Sprint Corporation shifted its business strategy from customer base growth to the delivery of a compelling customer value proposition. Sprint s strategic shift required the company to develop new marketplace offerings and to deliver them exceptionally fast, which prompted a cultural transformation referred to across the organization as the New Normal. Sprint IT played a key role in inspiring and delivering upon New Normal initiatives. To achieve the requisite pace, IT leveraged capabilities that it had been building in recent years: contemporary infrastructure and platforms, a judicious business project investment process, agile development, and a returns-focused project launch management process.
Subjects
Business Models
Business Model Transformation
CxO Leadership
Enterprise Architecture
IT investment and portfolio management
Business Agility
Design/Management of the IT Unit
IT Governance
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