Shorenstein Center for Media, Politics, and Public Policy
Citation
Epstein, Ziv, Berinsky, Adam J, Cole, Rocky, Gully, Andrew, Pennycook, Gordon et al. 2021. "Developing an accuracy-prompt toolkit to reduce COVID-19 misinformation online." Harvard Kennedy School Misinformation Review.
Version
Final published version
Abstract
Recent research suggests that shifting users’ attention to accuracy increases the quality of news they subsequently share online. Here we help develop this initial observation into a suite of deploy-able interventions for practitioners. We ask (i) how prior results generalize to other approaches for prompting users to consider accuracy, and (ii) for whom these prompts are more versus less effec-tive. In a large survey experiment examining participants’ intentions to share true and false head-lines about COVID-19, we identify a variety of different accuracy prompts that su¬ccessfully increase sharing
Terms of Use
Creative Commons Attribution 4.0 International license
