Digital Success Requires Breaking Old Rules
Name
2019_1001_BreakingRules_RossBeathMocker.pdf
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273.78 KB
Format
Adobe PDF
Checksum (MD5)
2ffc2d4bd8f3884c8d9dddd921919347
Author(s)
Ross, Jeanne W.
Beath, Cynthia M.
Mocker, Martin
Date Issued
October 17, 2019
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Cynthia M. Beath, and Martin Mocker. “Digital Success Requires Breaking Old Rules.” MIT CISR Research Briefing Volume XIX, no. 10 (October 2019). https://dspace.mit.edu/handle/1721.1/174867.
Series/Report no.
MIT CISR Research Briefing, Vol. XIX, No. 10
Abstract
Established companies are facing two transformations involving digital technologies: becoming digitized and becoming digital. The platforms enabling these transformations are fundamentally different in their purpose, target state, success metrics and especially, in the key responsibilities of senior leaders. Because of these differences, companies will need to apply new rules new roles, processes, metrics, and norms to the new digital platform. To develop new rules leaders should (1) separate the teams working on the digital platform, (2) allow digital platform leaders to experiment with new rules, and (3) identify new leaders and coach them to succeed with new rules. Given the time it takes to establish new rules, companies need to start breaking old rules now.
Subjects
Designed for Digital
Innovation and Strategy
Organizational Structure and Agility
Enterprise Architecture
Operating Models
Business Agility
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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