On promotions and advertising policies : a strategic approach

Villas-Boas, J. Miguel q (Joao Miguel)

On promotions and advertising policies : a strategic approach

Download

Name

24343731-MIT.pdf

Description

Full printable version

Size

7.65 MB

Format

Adobe PDF

Checksum (MD5)

d96449de551b7cbb0faf9ada36c4d039

Author(s)

Villas-Boas, J. Miguel q (Joao Miguel)

Advisor(s)

Birger Wernerfelt.

Date Issued

1991

Publisher

Massachusetts Institute of Technology

Description

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Includes bibliographical references (p. 168-169).

Subjects

Sloan School of Management

MIT Department

Sloan School of Management

Terms of Use

M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.

http://dspace.mit.edu/handle/1721.1/7582

Persistent DSpace Link

http://hdl.handle.net/1721.1/13717