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Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

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Author(s)
Urban, Glen L.
•
Johnson, Philip L.
•
Brudnick, Richard H.
Date Issued
1979]
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1103-80.
Description
"December 1979."
Subjects
New products.
Marketing
Models.
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