A utility model for product positioning

Name

utilitymodelforp00keen.pdf

Size

1 MB

Format

Adobe PDF

Checksum (MD5)

29d868b0ef9e62f09eccfe6b3a927b92

Author(s)

Keeney, Ralph L.

•

Lilien, Gary L.

Date Issued

1975

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology. Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 777-75.

Description

"March 1975."

Subjects

Consumer education.

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