A utility model for product positioning
Name
utilitymodelforp00keen.pdf
Size
1 MB
Format
Adobe PDF
Checksum (MD5)
29d868b0ef9e62f09eccfe6b3a927b92
Author(s) •
Keeney, Ralph L.
Lilien, Gary L.
Date Issued
1975
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 777-75.
Description
"March 1975."
Subjects
Consumer education.
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