Top-Performing Companies Focus on Customer Domains
Name
2023_0901_DomainOriented_WeillWoerner.pdf
Size
653.89 KB
Format
Adobe PDF
Checksum (MD5)
f46c98351ccea4f084a72d04840e3287
Author(s)
Weill, Peter
Woerner, Stephanie L.
Date Issued
September 21, 2023
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter and Stephanie L. Woerner. “Top-Performing Companies Focus on Customer Domains.” MIT CISR Research Briefing Volume XXIII, no. 9 (September 2023). https://dspace.mit.edu/handle/1721.1/174963.
Series/Report no.
MIT CISR Research Briefing, Vol. XXIII, No. 9
Abstract
A domain-oriented company helps serve a customer s end-to-end need by focusing on customer outcomes rather than on the sales of products and services. In our latest survey, the companies we identified as being domain-oriented were top performers, with a huge premium on revenue growth and net margin. But taking a domain orientation requires a big mindset change of a company. In this briefing we explore what it takes to become a domain-oriented company and illustrate it with examples from Kaiser Permanente, Shopify, and Cemex.
Subjects
Assessing Performance and Value
Business Models
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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