Entertainment, Education, and Attitudes Toward Domestic Violence
Name
pandp.20191073.pdf
Description
Published version
Size
473.98 KB
Format
Adobe PDF
Checksum (MD5)
e3cfb067e239728c2bd1d4a5301eecd2
Author(s)
Banerjee, Abhijit
La Ferrara, Eliana
Orozco, Victor
Date Issued
May 2019
Journal
AEA papers and proceedings
Publisher
American Economic Association
Citation
Banerjee, Abhijit, et al. "Entertainment, Education, and Attitudes Toward Domestic Violence." AEA Papers and Proceedings, 109 (May 2019): 133-137
Version
Final published version
Abstract
We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters.
MIT Department
Massachusetts Institute of Technology. Department of Economics
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1257/pandp.20191073
