Summary of required data for revenue forecasting and
potential data sources available at the Bureau of Corporate Planning of PT Garuda Indonesia :
final report to PT Garuda Indonesia
Author(s)
Clarke, Michael D. D.
Wickham, Richard Robert.
Date Issued
1995
Publisher
[Cambridge, Mass. : Massachusetts Institute of
Technology, Flight Transportation Laboratory, 1995]
Technology, Flight Transportation Laboratory, 1995]
Series/Report no.
FTL report (Massachusetts Institute of
Technology. Flight Transportation Laboratory) ; R95-10
Abstract
Introduction: One of the most important
strategic planning capabilities for an airline is the development of a good working
understanding of the markets it serves in its network. These capabilities will include
extensive market share and trend analysis, route development and expansion analysis, and
long-term fleet planning, just to name a few topics. The bureau of Corporate Planning at
Garuda has identified the need to significantly improve its analytical abilities in the area
of traffic forecasting, in order give Garuda an effective advantage in the increasingly
competitive airline industry within Indonesia and in South East Asia. In an effort to
establish a comprehensive set of computer databases for passenger traffic forecasting at
Garuda, a team of researchers from the MIT Flight Transportation Laboratory and Garuda
personnel from the bureau of Corporate Planning (DQ) has started the process of collecting
data from several sources both within the Garuda airline organization, and also external
entities to the company. At present, the initial database includes limited information from
the Indonesian Airport Authorities, the Tourism Ministry, the OAA Orient Airline Association ,
the ICAO International Civil Aviation Organization, IATA International Air Transport
Association, and Garuda's Information Systems (DX). The following list outlines the desirable
data for passenger revenue and demand forecasting at Garuda. It incorporates data sources
currently available in Corporate Planning, as well as sources that have been identified as
being necessary for the successful development of robust demand and traffic forecasting
methodologies at Garuda. The current status and progress in the data collection is then given,
for each individual data source. Further action items are identified, and recommendations are
made for future activity in the research program.
Description
October 16, 1995
Subjects
Airport control towers
Business forecasting
Persistent DSpace Link
