Digitized ≠ Digital
Name
2017_1001_DigitizedNotDigital_RossBeathSebastian.pdf
Size
288.69 KB
Format
Adobe PDF
Checksum (MD5)
f0dff922b29d010577fe63e79d8fe11c
Author(s)
Ross, Jeanne W.
Beath, Cynthia M.
Sebastian, Ina M.
Date Issued
October 19, 2017
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Ross, Jeanne W., Cynthia M. Beath, and Ina M. Sebastian. “Digitized ≠ Digital.” MIT CISR Research Briefing Volume XVII, no. 10 (October 2017). https://dspace.mit.edu/handle/1721.1/174948.
Series/Report no.
MIT CISR Research Briefing, Vol. XVII, No. 10
Abstract
To succeed in the digital economy, companies need to be both digitized and digital. Despite the similarity of the words, there is a big difference. Digitization is an operational necessity and involves standardizing business processes. To become digital, leaders must articulate a visionary digital value proposition for customers and deliver it in the form of digital offerings. This briefing clarifies what is involved in these two essential transformations and describes Schneider Electric as an example of how a company progresses from digitized to digital.
Subjects
Designed for Digital
Business Agility
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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