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Information technology in marketing

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SWP-1860-21311107.pdf

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2.04 MB

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2b419bea057295b9e275bbc95be5816c

Date Issued
1987
Publisher
Management in the 1990s, Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Management in the 1990s (Program)) ; 86-033. Working paper (Sloan School of Management) ; 1860-87.
Description
"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. [5]
Includes bibliographical referenes (p. 39).
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