Electronic Integration and Strategic Advantage: A Quasi-Experimental Study in the Insurance Industry
Name
MIT_CISR_WP_188_Electronic_Integration_and_Strategic_Advantage_A_Quasi-Experimental_Study_in_the_Insurance_Industry_Venkatraman_Zaheer.pdf
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791.91 KB
Format
Adobe PDF
Checksum (MD5)
6661d492f80f444414c99286d2e7ddbc
Author(s)
Venkatraman, N.
Zaheer, Akbar
Date Issued
July 1, 1989
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Venkatraman, N. and Akbar Zaheer. “Electronic Integration and Strategic Advantage: A Quasi-Experimental Study in the Insurance Industry.” Working paper 188, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 1989. https://dspace.mit.edu/handle/1721.1/175343.
Series/Report no.
MIT Sloan School of Management Working Paper 3042-89-BPS
CISR Working Paper 188
Abstract
Strategic advantage through information technology is a popular and an important theme, but the extent of research support is minimal, anecdotal, and sporadic. This paper reports the results of a quasi-experimental study on the impact of dedicated electronic integration [between a focal insurance carrier and its independent agents in the property and casualty (P&C) market] for the focal carrier. The results indicate that the agents that are electronically interfaced with the carrier report improvements in a set of four performance factors in the expected direction (six months after system installation) but statistically different from a matched set of non-interfaced agents (based on size, state, and location category) only in terms of increases in new business policies, but not in terms of effectiveness - namely, increases in premiums and commissions nor operating efficiency. Some explanations, extensions and research implications are outlined.
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