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Systematic bias in perceptions of product success

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Author(s)
Walker, Gordon.
Date Issued
1982
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1277-82.
Persistent DSpace Link
http://hdl.handle.net/1721.1/49198
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