Editorial—Marketing Science and Big Data

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Marketing Science and Big Data April 12 2016-John-Hauser.pdf

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Author(s)
Chintagunta, Pradeep
•
Hanssens, Dominique M.
•
Hauser, John R
Date Issued
May 2016
Journal
Marketing Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Citation
Chintagunta, Pradeep, et al. “Editorial—Marketing Science and Big Data.” Marketing Science 35, no. 3 (May 2016): 341–342 © 2016 Institute for Operations Research and the Management Sciences (INFORMS)
Version
Author's final manuscript
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
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DOI of Published Version
https://doi.org/10.1287/mksc.2016.0996
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