During a Crisis, Let Data Monetization Help Your Bottom Line
Name
2020_0401_DataMonPortfolio_WixomFarrellOwens.pdf
Size
777.73 KB
Format
Adobe PDF
Checksum (MD5)
1d3877e346a48182a92f2e0f0b200eb6
Author(s)
Wixom, Barbara H.
Farrell, Killian
Owens, Leslie
Date Issued
April 16, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Killian Farrell, and Leslie Owens. “During a Crisis, Let Data Monetization Help Your Bottom Line.” MIT CISR Research Briefing Volume XX, no. 4 (April 2020). https://dspace.mit.edu/handle/1721.1/174927.
Series/Report no.
MIT CISR Research Briefing, Vol. XX, No. 4
Abstract
In times of severe disruption, companies need a compelling pursuit to capture organizational attention and mobilize resources. MIT CISR research identified four data monetization strategies with potential to pay off: operational optimization, customer focus, data business, and future ready. Each strategy reflects a clear business priority and generates a unique mix of cost reduction, sales increase, and direct revenues outcomes. We urge business leaders to choose the data monetization strategy that is most feasible, aligned with, and promises to be most lucrative considering their company s business model, strategic intent, and capabilities.
Subjects
Assessing Performance and Value
IT investment and portfolio management
Data monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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