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On the development of decision support systems as a marketing problem

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Author(s)
Stabell, Charles B.
Date Issued
1974
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 708-74.
Description
Paper to be presented at the IFIP 1974 Conference in Stockholm, Sweden, August 5-10, 1974.
Subjects
Marketing research.
Information storage and retrieval systems
Marketing.
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