Profiting from the Data Deluge
Name
2015_1201_DataDeluge_WixomRoss.pdf
Size
1.73 MB
Format
Adobe PDF
Checksum (MD5)
ae6fab619a0be7c7676176e49e9242aa
Author(s)
Wixom, Barbara H.
Ross, Jeanne W.
Date Issued
December 17, 2015
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Jeanne W. Ross. “Profiting from the Data Deluge.” MIT CISR Research Briefing Volume XV, no. 12 (December 2015). https://dspace.mit.edu/handle/1721.1/174750.
Series/Report no.
MIT CISR Research Briefing, Vol. XV, No. 12
Abstract
Executives who intend to profit from the data deluge must understand that companies can create direct bottom-line impact from their data in three ways: (1) improving internal business processes and decisions, (2) wrapping information around core products and services, and (3) selling information offerings to new and existing markets. Although companies may choose to pursue multiple approaches, the approaches differ radically in the types of capabilities and commitments they require. This briefing describes improving, wrapping, and selling and how a firm can generate a return from whatever data initiatives it pursues.
Subjects
Data monetization
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Design/Management of the IT Unit
Digital Innovation
Digitizing Business Processes
IT Governance
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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