Designing a flexible supply chain for new product launch
Name
62313208-MIT.pdf
Description
Full printable version
Size
2.19 MB
Format
Adobe PDF
Checksum (MD5)
eb5c242c25cfc543acc773828ba1fe79
Author(s)
Ha, Wei-Kwan Benjamin
Advisor(s)
Chris Caplice.
Date Issued
2005
Publisher
Massachusetts Institute of Technology
Abstract
This thesis examines how companies tactically design flexible supply chains for new product launches. The research focus is on different strategies and tactics used by original equipment manufacturers to improve supply chain flexibility through their engagement with contract manufacturers. Five case studies regarding successful product launches were documented and analyzed, and the successful strategies and tactics were then categorized according to the characteristics of the situation. Finally, the findings from the analysis were applied to a startup company to develop its contract manufacturing engagement plan.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2005.
Includes bibliographical references (leaves 55-56).
Subjects
Engineering Systems Division.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
Terms of Use
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