Market oriented management systems, the new reality.

Name

marketorientedma00amst.pdf

Size

2.47 MB

Format

Adobe PDF

Checksum (MD5)

864d4098c7194cdf45e707c017339464

Author(s)

Amstutz, Arnold E.

Date Issued

1966

Publisher

[Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 224-66.

Description

"A talk presented to the Eastern Regional Conference of the American Association of the Advertising Agencies, Oct. 26, 1966, New York City."

Subjects

Marketing

Management.

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