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Market oriented management systems, the new reality.

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Author(s)
Amstutz, Arnold E.
Date Issued
1966
Publisher
[Cambridge, M.I.T
Series/Report no.
Working paper (Sloan School of Management) ; 224-66.
Description
"A talk presented to the Eastern Regional Conference of the American Association of the Advertising Agencies, Oct. 26, 1966, New York City."
Subjects
Marketing
Management.
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