An analysis of nine-ending pricing
Name
59006092-MIT.pdf
Description
Full printable version
Size
2.29 MB
Format
Adobe PDF
Checksum (MD5)
d2c6e2007a09e415dd6c9ffba1f7e81f
Author(s)
Wu, Wei, 1973-
Advisor(s)
John D.C. Little.
Alternative Title
Analysis of 9-ending pricing
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
Prices ending in 9 are ubiquitous. In this paper I first develop a theoretical model of the effect of such prices on sales and review the empirical literature on the topic. Then I use a data set from an online experiment run by Lau (2000) to conduct an empirical study of the effect. Analysis with a logit model indicates that products with 9-ending prices are more likely to be chosen than others but a high fraction of 9-endings decreases the effect.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004.
Includes bibliographical references (leaves 63-66).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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