Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping
Name
1051238707-MIT.pdf
Description
Full printable version
Size
2.75 MB
Format
Adobe PDF
Checksum (MD5)
972a474b365af02c188ed09574f4261a
Author(s)
Chua, Chin Soon
Yoo, Chin Ah
Advisor(s)
Duncan Simester.
Alternative Title
Challenges and opportunities in e-commerce grocery shopping
Date Issued
2018
Publisher
Massachusetts Institute of Technology
Abstract
Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 30-31).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.
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