MEDIAC, an on-line media selection system
Name
mediaconlinemedi00litt.pdf
Size
1014.96 KB
Format
Adobe PDF
Checksum (MD5)
51c24be5eaadaf2094e979e5b2e72c8e
Author(s) •
Little, John D. C.
Lodish, Leonard M.
Date Issued
1967
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 298-67.
Subjects
Advertising media planning
Data processing.
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