Feature Improvement and Cost Reduction of Baitcasting Fishing Reels for Emerging Markets
Name
v05bt08a013-detc2015-47367.pdf
Size
7.14 MB
Format
Adobe PDF
Checksum (MD5)
3991d15fd971b5e6c9d9f4bfd91ec355
Author(s)
Hume, David Luke
Isava, Monica
Koepsell, Emily Diane
Kriebel, Andrew Turner
Marshall, Adam Ryan
Slocum, Jonathan T.
Jeunnette, Mark
Winter, Amos G.
Date Issued
August 2015
Journal
Volume 5B: 39th Mechanisms and Robotics Conference
Publisher
ASME International
Citation
Hume, David, Monica Isava, Emily Koepsell, Andrew Kriebel, Adam Marshall, Jonathan Slocum, Mark Jeunnette, and Amos Winter. “Feature Improvement and Cost Reduction of Baitcasting Fishing Reels for Emerging Markets.” Volume 5B: 39th Mechanisms and Robotics Conference (August 2, 2015).
Version
Final published version
Abstract
Baitcasting fishing reels are a challenging product to sell to new users in emerging markets. Their complex and less-than-intuitive design make them poor candidates for a novice fisherman selecting his or her first fishing reel. Based upon manufacturer constraints and design requirements, our team lowered the price point and improved the usability of the Okuma Cerros baitcasting fishing reel to make it more appealing to a wider range of consumers, especially in emerging markets. This project resulted in a three-phase redesign: reducing cost via alternative materials and replacing bearings with bushings; prototyping a simplified cast control system; and proposing an improved user interface.
MIT Department
MIT-SUTD Collaboration
Massachusetts Institute of Technology. Department of Mechanical Engineering
Massachusetts Institute of Technology. Institute for Data, Systems, and Society
Sloan School of Management
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1115/DETC2015-47367
