Seis Perguntas para Ajudar Você a Construir a Empresa da Futura Geração
Name
2018_0501_SixQuestions_WeillWoerner_Portuguese.pdf
Size
466.72 KB
Format
Adobe PDF
Checksum (MD5)
166acd549bae7f5b09d299c24594298b
Author(s)
Weill, Peter
Woerner, Stephanie L.
Date Issued
May 17, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter and Stephanie L. Woerner. “Seis Perguntas para Ajudar Você a Construir a Empresa da Futura Geração.” MIT CISR Research Briefing Volume XVIII, no. 5 (May 2018). https://dspace.mit.edu/handle/1721.1/174865.
Series/Report no.
MIT CISR Research Briefing, Vol. XVIII, No. 5
Abstract
In the new digital economy, many companies won't succeed by merely tweaking the management practices that led to past success. To thrive in a digitized universe, businesses of all sizes will need to reinvent themselves and substantially change their organizations. Yet leaders often lack a common language to assess the degree of threat that digital disruption poses to their business, and more importantly the language to create a compelling vision for their company 's success. In this briefing, we identify six key questions to help executives as they develop a company s transformation strategy, and provide an overview of the actions required for success, using companies like WeChat, DBS and BBVA as examples. The briefing derives from the authors May 2018 book, What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise. This is a Portuguese translation of the original publication.
Subjects
Business Models
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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