Product development strategy for LG Electronics in optical storage-based consumer electronics
Name
56611707-MIT.pdf
Description
Full printable version
Size
4.77 MB
Format
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Author(s)
Kim, Sung Hwan, 1965-
Advisor(s)
James M. Utterback.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
With the dawning of the digital era, many home electronic products are emerging. One of the fastest growing and most wide-spread products in the market is the DVD player. Few digital products have achieved as fast a market penetration, and with as rapid a price drop, as the DVD player. This thesis touches on the product development strategy for my company, LG Electronics, in terms of short-range and mid (long)-range plan, specifically on means to sustain and keep the profit margin reasonable in spite of the current competitive market situation. The system dynamics tool is used as a method of analysis and assessment on the current DVD player market situation. Based on the results of the analysis, I propose the following strategies, in terms of products and technologies, for LG Electronics to maintain sustainable growth in the industry. Firstly, in terms of mid-range plan, the company should broaden its DVD product scope and make profit by adding value. Secondly, in terms of long-range plan, the company should draw a big picture for further growth by taking into account the development of new disruptive technologies and products in the industry.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
Includes bibliographical references (leaves 87-88).
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
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