Skip to main content
Log in
(current)
MIT Open Scholarship
DSpace@MIT
Search
Home
Sloan School of Management
Sloan Working Papers
Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system
Reducing risk of failure and improving the profitability of new consumer products with the ASSESSOR pre-test market evaluation system
Download
Name
SWP-1436-15509161.pdf
Size
3.77 MB
Format
Adobe PDF
Checksum
(MD5)
2bd5bc54a4a1895b8182884073905565
Date Issued
1983
Publisher
The Marking Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1436-83.
Description
"April 1983."
Bibliography: p. 43-45.
Persistent DSpace Link
http://hdl.handle.net/1721.1/2047
