Transmedia storytelling : business, aesthetics and production at the Jim Henson Company
Name
166227980-MIT.pdf
Description
Full printable version
Size
9.63 MB
Format
Adobe PDF
Checksum (MD5)
90e01bb04879b00e1bd30cdd81a79479
Author(s)
Long, Geoffrey A
Advisor(s)
Henry Jenkins.
Alternative Title
Business, aesthetics and production at the Jim Henson Company
Date Issued
2007
Publisher
Massachusetts Institute of Technology
Abstract
Transmedia narratives use a combination of Barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms. This thesis examines complex narratives from comics, novels, films and video games, but draws upon the transmedia franchises built around Jim Henson's Labyrinth and The Dark Crystal to provide two primary case studies in how these techniques can be deployed with varying results. By paying close attention to staying in canon, building an open world, maintaining a consistent tone across extensions, carefully deciding when to begin building a transmedia franchise, addressing open questions while posing new ones, and looking for ways to help audiences keep track of how each extension relates to each other, transmedia storytellers can weave complex narratives that will prove rewarding to audiences, academics and producers alike.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2007.
Includes bibliographical references (p. 177-181) and index.
Subjects
Comparative Media Studies.
MIT Department
Massachusetts Institute of Technology. Program in Comparative Media Studies/Writing
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