Horizontal diffusion of innovations : an alternative paradigm to the classical diffusion model

Name

horizontaldiffus00leon.pdf

Size

1.17 MB

Format

Adobe PDF

Checksum (MD5)

61cc6576eccac5ef249b992691af779a

Author(s)

Leonard-Barton, Dorothy.

•

Rogers, Everett M.

Date Issued

[1981]

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1214-81.

Persistent DSpace Link