Rider multihoming in the United States rideshare market
Name
1263351176-MIT.pdf
Size
6.02 MB
Format
Adobe PDF
Checksum (MD5)
3d27ad42b322b94883637b7ab469b3f4
Author(s)
Valderrama, Daniel X.
(Daniel Xavier)
Advisor(s)
Bruce Cameron.
Date Issued
2020
Publisher
Massachusetts Institute of Technology
Abstract
This thesis examines rider multihoming in the US ridesharing market. Ridesharing services experience substantial multihoming on both sides of the platform, and appear to suffer from a combination of a lack of differentiation as well as low multihoming costs. Through an informational interview, a qualitative survey, and a conjoint survey and analysis, rider preferences were able to be categorized and quantified. An adapted conjoint survey and analysis allowed for a simulation of rider decisions to accept a ride or multihome along price, time, and company attributes. With baseline thresholds, examining the prevalence of multihoming with use of several multihoming reduction strategies, have shown that network bridging strategies may have an impact in reducing the prevalence of multihoming among riders. In-App Promotions and Incentive-based strategies, meanwhile, have shown to have the opposite results, showing an increased tendency to multihome in riders that utilize them.
Description
Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, May, 2020
Cataloged from the official version of thesis.
Includes bibliographical references (pages 110-114).
Subjects
Engineering and Management Program.
System Design and Management Program.
MIT Department
Massachusetts Institute of Technology. Engineering and Management Program
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MIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.
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