Analyzing consumer response to innovation : the concept of preference inertia
Name
analyzingconsume00nesl.pdf
Size
1.32 MB
Format
Adobe PDF
Checksum (MD5)
fb020e7870f890becfe527c0e3bdcbd8
Author(s)
Neslin, Scott A.
Date Issued
1976
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 877-76.
Persistent DSpace Link