Analyzing consumer response to innovation : the concept of preference inertia

Name

analyzingconsume00nesl.pdf

Size

1.32 MB

Format

Adobe PDF

Checksum (MD5)

fb020e7870f890becfe527c0e3bdcbd8

Author(s)

Neslin, Scott A.

Date Issued

1976

Publisher

Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 877-76.

Persistent DSpace Link