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Defender : the test and application of a defensive marketing model

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11251381-MIT.pdf

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Author(s)
Gaskin, Steven Paul
Advisor(s)
John R. Hauser.
Date Issued
1983
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
Bibliography: leaves 96-97.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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