Dynometrics : an innovative lactic acid measurement solution for endurance athletes
Name
921303594-MIT.pdf
Description
Full printable version
Size
11.06 MB
Format
Adobe PDF
Checksum (MD5)
a270fd8462765e132d1d3c4b4d2a4685
Author(s)
Babini, Alessandro
Advisor(s)
Christian Catalini.
Alternative Title
Innovative lactic acid measurement solution for endurance athletes
Date Issued
2015
Publisher
Massachusetts Institute of Technology
Abstract
Aspire is a company I co-founded along with John, PhD, in September 2014. Our mission is to be a breath of fresh air in the old-fashioned wearable sports technology market by leveraging the power of science and data to empower athletes with factual insights from their bodies and help them improve their performance. We have developed the first wearable lactic acid meter that works in real time and does not require a single drop of blood. This thesis will outline our business plan for this product by analyzing our market, competitive positioning, product roadmap as well as defining our customer, his expectations and introducing our team. Finally, we will discuss our growth strategy and expected financial performance in the long run.
Description
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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