A media selection calculus
Name
mediaselectionca00litt.pdf
Size
2.55 MB
Format
Adobe PDF
Checksum (MD5)
e3e076af0160d5a0f5dee51480fc94bd
Author(s) •
Little, John D. C.
Lodish, Leonard M.
Date Issued
1968
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 304-68.
Subjects
Advertising media planning
Mathematical models.
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