Integrating R&D and marketing : a review and analysis of the literature

Name

SWP-3735-33836420.pdf

Size

3.48 MB

Format

Adobe PDF

Checksum (MD5)

d3cb760d58c8256b7624708c646c8bdf

Date Issued

1995

Publisher

International Center for Research on the Management of Technology, Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

WP (International Center for Research on the Management of Technology) ; #112-94. Working paper (Sloan School of Management) ; 3735-94.

Description

Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."

Includes bibliographical references (p. 34-41).

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