Notes on marketing experimentation.
Name
notesonmarketing00litt.pdf
Size
2.97 MB
Format
Adobe PDF
Checksum (MD5)
54f2acfc74af9ca544f2b4171723fff6
Author(s)
Little, John D. C.
Date Issued
1964
Publisher
[Cambridge, Mass., M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 99-64.
Subjects
Marketing research.
Persistent DSpace Link