The impact of price promotions on a brand's market share, sales pattern and profitability

Name

impactofpricepro00mcal.pdf

Size

2.15 MB

Format

Adobe PDF

Checksum (MD5)

625e6db4cd3ed9600f73cc40a1f064a1

Author(s)

McAlister, Leigh.

Date Issued

1985

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management

Series/Report no.

Working paper (Sloan School of Management) ; 1622-85.

Description

"The Marketing Center."

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