The development, testing, and execution of a new marketing strategy at AT&T Long Lines
Name
developmenttesti00kuri.pdf
Size
1.75 MB
Format
Adobe PDF
Checksum (MD5)
59c4254ab4fb8717e85e6c60d36c1ddb
Author(s)
Kuritsky, Alan P.
Date Issued
1982
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1352-82.
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