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Patterns of pleasure--the design and development of customer satisfaction

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Author(s)
Lamm, Douglas W. (Douglas William)
Advisor(s)
Drazen Prelec.
Date Issued
1994
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994.
Vita.
Includes bibliographical references (leaves [130-133]).
Subjects
Sloan School of Management
MIT Department
Sloan School of Management
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http://dspace.mit.edu/handle/1721.1/7582
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http://hdl.handle.net/1721.1/43276
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