Market response models for the analysis of new products
Name
marketresponsemo00urba.pdf
Size
1.2 MB
Format
Adobe PDF
Checksum (MD5)
5c6b036a1431abf2e48f15f9a832d1c7
Author(s)
Urban, Glen L.
Date Issued
1968
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 336-68.
Subjects
New products.
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