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Generating Momentum in Digital Business Transformations

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2023_0601_DigitalTransformationMomentum_SebastianHaskampFonstad.pdf

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Author(s)
Sebastian, Ina M.
•
Haskamp, Thomas
•
Fonstad, Nils O.
Date Issued
June 15, 2023
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Sebastian, Ina M., Thomas Haskamp, and Nils O. Fonstad. “Generating Momentum in Digital Business Transformations.” MIT CISR Research Briefing Volume XXIII, no. 6 (June 2023). https://dspace.mit.edu/handle/1721.1/174798.
Series/Report no.
MIT CISR Research Briefing, Vol. XXIII, No. 6
Abstract
MIT CISR research suggests that digital business transformations may be beginning to stall. In 2020, companies reported their transformations were 50 percent complete; but in 2022, transformations had progressed only to 55 percent complete. One key challenge for digital leaders struggling to generate momentum consistent, ongoing progress in a transformation is motivating other business leaders to commit to new goals and practices. In this research briefing, we discuss three sources of organizational inertia in digital business transformations, introduce three actions to generate momentum, and illustrate the actions using a case study from WABCO and ZF.
Subjects
CxO Leadership
Innovation and Strategy
Experimentation and Learning
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
https://creativecommons.org/licenses/by-nc/4.0/
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https://dspace.mit.edu/handle/1721.1/174798
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