Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods
Name
SWP-3207-23273108.pdf
Size
1.54 MB
Format
Adobe PDF
Checksum (MD5)
113c4e2695f9cd5e338e8fb9a81f7821
Date Issued
1990
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3207-90.
Description
Includes bibliographical references (p. 26-28).
Persistent DSpace Link