Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Name

SWP-3207-23273108.pdf

Size

1.54 MB

Format

Adobe PDF

Checksum (MD5)

113c4e2695f9cd5e338e8fb9a81f7821

Date Issued

1990

Publisher

Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 3207-90.

Description

Includes bibliographical references (p. 26-28).

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