A logit model of brand choice calibrated on scanner data
Name
logitmodelofbran00guad.pdf
Size
2.1 MB
Format
Adobe PDF
Checksum (MD5)
2a30facfbac801af7e65c26d2dba437b
Author(s) •
Guadagni, Peter M.
Little, John D. C.
Date Issued
1982
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1304-82.
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