A logit model of brand choice calibrated on scanner data

Name

logitmodelofbran00guad.pdf

Size

2.1 MB

Format

Adobe PDF

Checksum (MD5)

2a30facfbac801af7e65c26d2dba437b

Author(s)

Guadagni, Peter M.

•

Little, John D. C.

Date Issued

1982

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1304-82.

Persistent DSpace Link