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  5. Understanding customer needs--a systematic approach to the "voice of the customer"

Understanding customer needs--a systematic approach to the "voice of the customer"

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Author(s)
Silver, Jonathan Alan
•
Thompson, John Charles
Advisor(s)
John Hauser.
Date Issued
1991
Publisher
Massachusetts Institute of Technology
Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
Includes bibliographical references (leaf 34).
Subjects
Sloan School of Management
MIT Department
Sloan School of Management
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
http://dspace.mit.edu/handle/1721.1/7582
Persistent DSpace Link
http://hdl.handle.net/1721.1/13387
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