Understanding customer needs--a systematic approach to the "voice of the customer"

Silver, Jonathan Alan; Thompson, John Charles

Understanding customer needs--a systematic approach to the "voice of the customer"

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25378703-MIT.pdf

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2.25 MB

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Author(s)

Silver, Jonathan Alan

•

Thompson, John Charles

Advisor(s)

John Hauser.

Date Issued

1991

Publisher

Massachusetts Institute of Technology

Description

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.

Includes bibliographical references (leaf 34).

Subjects

Sloan School of Management

MIT Department

Sloan School of Management

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http://dspace.mit.edu/handle/1721.1/7582

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http://hdl.handle.net/1721.1/13387