Methodology for segmenting industrial markets on the basis of buying center composition
Name
methodologyforse00chof.pdf
Size
2.13 MB
Format
Adobe PDF
Checksum (MD5)
f487e4f3e15e7e0cec3dbbe669355857
Author(s) •
Choffray, Jean-Marie.
Lilien, Gary Louis
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T.,c 1979
Series/Report no.
Working paper (Sloan School of Management) ; 1038-79.
Persistent DSpace Link