Methodology for segmenting industrial markets on the basis of buying center composition

Name

methodologyforse00chof.pdf

Size

2.13 MB

Format

Adobe PDF

Checksum (MD5)

f487e4f3e15e7e0cec3dbbe669355857

Author(s)

Choffray, Jean-Marie.

•

Lilien, Gary Louis

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T.,c 1979

Series/Report no.

Working paper (Sloan School of Management) ; 1038-79.

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