Managed Campaigns and Data-Augmented Auctions for Digital Advertising
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3580507.3597807.pdf
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336.01 KB
Format
Adobe PDF
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Author(s) • •
Bergemann, Dirk
Bonatti, Alessandro
Wu, Nicholas
Date Issued
July 9, 2023
Publisher
ACM|Proceedings of the 24th ACM Conference on Economics and Computation
Citation
Bergemann, Dirk, Bonatti, Alessandro and Wu, Nicholas. 2023. "Managed Campaigns and Data-Augmented Auctions for Digital Advertising."
Version
Final published version
MIT Department
Sloan School of Management
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
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DOI of Published Version
https://doi.org/10.1145/3580507.3597807